The professionals at Madison Alexander PR who pitch your business will also service your account. There’s no bait and switch. Additionally, we won’t take on new clients that compete with existing clients; the notion of “firewalls” between account teams for handling clients who compete against each other in the same market is, quite frankly, not realistic, and we don’t do that. We service a small group of clients that benefit from our complete focus and attention. We build account teams of public relations, marketing communications, web/graphics, and social media professionals based on the needs of the client.
Strategically and tactically, we understand the business of B2B and B2C security technology better than most agencies. We provide detailed context for developing a campaign including industry initiatives for technology frameworks and issues advocacy; launching a product, company, or new business unit; managing a product review; crisis communications situation; and helping an executive deliver a great interview—all based on what we know about how messaging and media work in the technology space. A solid understanding of the editorial process is critical to our success, and helping you understand this process ensures that our combined efforts are extremely effective and generate results.
Madison Alexander PR strives to maintain a high ethical standard, including our professional relationships with editors, analysts and influencers. Their respect for Madison Alexander PR extends to all of our clients because of this.
Madison Alexander PR is well established in IT PR, analyst relations and social media, and considers these technology disciplines our core competency. Our excellent reputation with key industry influencers and strong track record of success and achievement is earned by delivering on what we promise — powerful news angles and resources to help reporters put together a good story.
Additionally, as the first US-based representative of the CodeRed Network of global PR firms with an IT security focus (by invitation only – http://www.coderedsecuritypr.com/), Madison Alexander PR collaborates with accomplished international agencies for targeted foreign nation communications when the need arises.
Madison Alexander PR has placed clients in trade and general market/business media. In addition to all of the major channel and technology trade publications and blogs, the agency has placed stories in BusinessWeek, Barron’s, NBC News, The New York Times, The Wall Street Journal, USA Today, Fox Business News, CNBC, CNN FN, The Los Angeles Times, The Boston Globe, Investor’s Business Daily, Krebs on Security, ReCode, TechCrunch, Mashable, Third Certainty.com, the Today Show and The Washington Post. We can provide sample coverage with links upon request.