In a word, what makes Madison Alexander PR different is experience. We’re hands-on experienced at every aspect of technology public relations, media relations, marketing communications and social media. We use the latest technology developments available and combined them with experienced communications counsel you can trust. Do you really want to leave your brand and your reputation in the hands of inexperienced communications professionals who don’t really understand your technology?
Here’s the team you need as your partner:
A creative and experienced high technology public relations and marketing communications professional, Dan is one of a shrinking number of industry professionals with actual newsroom experience, having worked as a radio news director and anchor with stations in New York, and as a freelance newspaper reporter and magazine contributor. Newsroom experience is one of the things that set Dan — and Madison Alexander PR — apart from the competition. With more than 25 years of experience, Dan has spent most his career working in IT security, enterprise networking, IT software, and Internet platform technologies at large corporations such as 3Com and Data General, and working on large accounts at agencies with clients such as Lotus Development, Mitsubishi Mobile Computing, and Legent. In addition, Dan has worked with start-ups like Gradient Technologies and Moss Software, and held senior management positions with technology firms in New York, Boston and Southern California.
Dan’s work in media relations has been honored by the Orange County Chapter of the Public Relations Society of America (PRSA). He received a PRSA President’s Citation for contributions to the practice of public relations and PRSA in 2002. In 2012, Dan was InfoSecurity Products Guide Security PR Professional of the Year and Madison Alexander PR was awarded Security PR Team of the Year in 2013 and Security PR Agency of the Year in 2011. Dan has guest lectured about high technology communications at CSU-Fullerton, the University of Southern California, and Syracuse University. He was an adjunct professor at Chapman University teaching a class on Reputation Management. Dan and his wife Dawn, a former senior editor for ReCode and former staff writer for the Los Angeles Times and the San Jose Mercury News, were honored by Utica College’s Raymond Simon Institute as 2007 Alumni of the Year for Professional Achievement. Professor Raymond Simon was one of PR Week’s Top 100 Most Influential Professionals.
Madison Alexander PR is headquartered in Tustin, California (about 10 miles from Disneyland) with team members based in Orange County, Silicon Valley, Michigan, Arizona, Boston and Florida. The agency represents clients in the North American market; we also have clients currently headquartered in Belgium, Russia, Hong Kong, Hungary and throughout the United States. We have represented clients based in England, Germany, New Zealand, Sweden, Panama, India and Singapore. Most of our team is based in Southern California, but we have partners on the East Coast, as well as partners in Asia and Europe.
For nearly 20 years, Paula has developed and implemented public relations program initiatives from strategic program development and message segmentation and planning, to successful frontlines tactical implementation including copywriting, product launches, trade shows, press and analyst tours, and news, trade, businesses, broadcast and feature story media coverage.
Paula’s communications expertise draws on her wide-ranging experience as well as her personal focus on maintaining a high degree of professionalism, trust and responsiveness in client relationships. Her efforts have helped entrepreneurs and organizations from small-to-medium sized businesses to established multi-million-dollar companies. Paula’s background in a wide range of business and consumer markets, including relationships with regional, national and industry media, provides a broad-based perspective for clients seeking to reach audiences in key markets.
She attended Indiana University and graduated with a B.S. in public affairs, minoring in business. In Indiana, Paula managed PR and legislative affairs for the state’s leading trial bar association. After relocating to Southern California in the late 1980s, Paula held PR positions at leading full-service advertising and PR firms. Her wide network of contacts includes a range of service providers well-known to the Orange County technology community.
Paula recently concluded a two-year term on the board of the Orange Coast Venture Group, one of Southern California’s preeminent networking platforms for those who advise, finance and manage fast-growing early-stage and middle-market companies. She is an active supporter of the AeA Orange County Council and has served on the steering committee for its annual Orange County High-Tech Awards for a number of years. She has also contributed PR support to the Laguna Art Museum, Second Harvest Food Bank, Cystic Fibrosis Foundation and American Cancer Society.
A senior strategic PR counsel with hands-on program execution, Maureen has been helping technology start-ups and public affairs organizations gain compelling market momentum. She works closely with clients to maximize their news opportunities and fully leverage the differentiations and nascent customer assets typical to the industry’s start-ups.
She regularly achieves the highest levels of positive visibility among key trade press, analyst communities, business press and prospective investors, and helps clients garner prestigious awards and recognitions. Clients are regularly featured in key business media outlets and the full scope of targeted trade/technology media and industry analysis. Clients such as Sandburst Corporation (acquired by Broadcom), Internet Photonics Inc. (acquired by Ciena), Nexabit (acquired by Lucent), Sonus Networks (NASDAQ: SONS), Edge Velocity and Verscom International Pactolus Communications and ODINE/Verscom Technologies (of Dubai and Istanbul) reflect the clear articulation and aggressive program that has supported their evolution from start-up to respected manufacturer.
Prior to joining a distinctly agile, effective and start-up/jump-start focused practice, Maureen was PR Director and Director of Marketing Services for a successful, publicly held Internet equipment start-up, and previously worked at two of the information technology industry’s most respected public relations agencies, directing AT&T’s highly successful UNIX International “UNIX war” initiative for Miller Shandwick.
She has more than 15 years years in marketing communications media relations and business reporting for various news outlets. Maureen is based in New England and she and Dan worked together at Proteon in Westborough, Mass.
Bill Blanning is a seasoned corporate communications executive with a record of accomplishments in a range of corporate settings.
In 1999, he joined Broadcom Corporation as head of its Corporate Communications Department, overseeing communications strategy for major announcements including product launches and acquisitions as the company grew from start-up to a major global enterprise. As VP-Global Media Relations from 2007-2011, he built Broadcom’s global public relations network and served as company spokesperson and media contact person.
Prior to Broadcom, Bill was VP-Media Relations with Fleishman-Hillard in Los Angeles, and prior to that spent nearly six years at Rockwell International as manager and director of corporate media relations.
Bill started his career as a print reporter at several East Coast newspapers including The St. Petersburg Times (now The Tampa Times), a freelancer for Time magazine and USA Today and at United Press International in Los Angeles. He has a B.A. in history from Yale.
A leading corporate communications and public relations expert, board member and corporate officer of leading global technology companies, Brenda has provided strategic corporate guidance and governance, as well as successfully created and managed global messaging campaigns for such prestigious companies as Apple, Contatta, Nimble, Servoy, Secure Computing/McAfee, Panda Security, Maximizer Software, GoldMine Software, NEC, DTK Computer and Wang Laboratories.
She was voted one of only 10 “PR SourceCode Top Tech Communicators” by 800 leading journalists and bloggers, as well as one of only 69 “Best PR in Tech” by leading tech influencer, Robert Scoble. In addition, HubSpot named her one of the “Most Influential on Facebook”, ranking number 12 out of 50. Her influence in the security world led her to be selected by The Economist for its prestigious cybersecurity simulation in which she shared the stage with leading security influencers, including Richard A. Clarke, chief counter-terrorism advisor under George W. Bush for the September 11, 2001 terrorist attacks. https://www.youtube.com/watch?v=du6g__lgS3Q
As PR Director for Secure Computing, she orchestrated a successful post-acquisition restructuring of global public relations, resulting in an eventual acquisition by McAfee, and initiated several thought leadership campaigns with media placements in CNN, NPR and hundreds of media outlets worldwide.
As PR Director at leading antivirus provider Panda Software, her team successfully launched a leading edge artificial intelligence “zero-day attack” solution, resulting in multiple prestigious product awards, including PC World’s coveted “Best Buy” cover story. Her success at Panda resulted in more than 84,000 media outlet placements, including DowJones.com, Financial Times and CNN, reaching millions worldwide in less than one year.
Previously, as V.P., Corporate Marketing and Corporate Officer for Maximizer Software, Brenda successfully took the company public and orchestrated two separate successful public fundings of both $10 million and $15 million, respectively. In addition to providing strategic business counsel as Corporate Officer, her corporate marketing responsibilities at Maximizer included worldwide strategic planning and implementation of investor relations, public relations and external communications.
As the Director of Public Relations at GoldMine Software for seven years, she built and directed an internal PR team, which garnered more than 100 product and corporate awards, including four consecutive PC Magazine “Editors’ Choice” awards, designation as an Inc. 500 company and national Entrepreneur of the Year, as well as the software industry’s most acclaimed award – the Software Publisher Association’s “Codie.”
Additional achievements include launching the world’s first cellular/PC notebook workstation for NEC, and a Silver Anvil nomination for her work on a General Motors voter referendum, which was overturned. Brenda also implemented public relations strategies for many Fortune 500 companies, including Domino’s Pizza, Kmart (launching the world’s most successful brand, Jaclyn Smith line of clothing), Uniroyal, Stroh Brewery, Owens Illinois, TRW-Automotive Division and United Technologies. A former journalist frequently quoted in top publications such as The Atlantic, Wall Street Journal and New York Times, her public relations efforts have resulted in hundreds of product and corporate awards and thousands of media placements throughout her career.
Ronnie Manning brings more than 10 years of both agency and corporate public relations experience and currently serves as a technology and consumer public relations consultant specializing in media and analyst relations, technical writing and editing, product reviews, and strategic communications planning. Prior, Manning served as public relations manager at San Diego based Websense, Inc. (WBSN) where he successfully transitioned the organization from a traditional web filtering company to a highly recognized web security company.
While at Websense, he managed all technology- and product-related public relations, including acting as company spokesperson, garnering more than 4,000 media hits per year. Manning launched the respected Websense Security Labs as a leading source of internet fraud, phishing and crimeware trends and statistics to media while working in conjunction with the Anti-phishing Working Group.
Before relocating to San Diego, Manning worked as a senior account executive specializing in media relations for Edelman in Washington, DC. As a media relations specialist, he worked on Edelman’s broad range of clients ranging from consumer, technology, government, and grassroots campaigns. Clients included Microsoft (launch of Xbox live), Michel Richard’s Citronelle Restaurant, Nissan, American Red Cross, Kinkos, Verizon, National Association of Broadcasters, National 4-H Council, The Church of Jesus Christ of Latter-day Saints, Michelin, National Society of Professional Engineers, U.S. Conference of Mayors, and Blueprint Technologies.
Julia has more than 18 years of marketing experience ranging from advertising to public relations to product management. Most recently, Julia worked as an account supervisor at Alcone Marketing, managing Logitech’s marketing programs for home entertainment and computer peripheral product lines.
Julia’s previous work experience also includes an associate product manager position at Avery Dennison Office Products, where she managed three product lines with combined annual revenue of $88 million.
Before joining Avery Dennison, Julia served as Marketing Manager for CDMA Development Group, an international consortium of companies joined together to promote the adoption and evolution of 3G CDMA wireless systems around the world. In this role, she managed the media activities of a public relations agency, supervised the design and content of the association’s Web site and served as the initial point of contact for new member companies.
As an account executive at PainePR, Julia implemented on-going national public relations campaigns for Polaroid Corporation, Hyundai Motor America, Prudential Securities, Taco Bell, Pizza Hut, Toshiba Medical and Viewsonic. She was an instrumental part of launching more than 15 technology products. A Southern California native, Julia has a bachelor’s degree in sociology from University of California, Santa Barbara. She later went on to receive her master’s degree in business administration from USC’s Marshall School of Business.
Suzanne Tuchler brings more than 20 years experience building and implementing strategic PR and marketing communications programs for enterprise networking start-ups. Her extensive client-side work ranges from managing a seasoned team of marketing communications professionals responsible for integrated public relations, trade shows, collateral and advertising programs, to hands-on execution of domestic and international public relations programs, including message strategy, press release development and analyst and press tours. Suzanne excels at distilling the “so what” from executives and marketing professionals, helping craft meaningful corporate and product positions that allow companies to rise above the noise level. She believes that successful public relations programs require a foundation of trust and responsiveness and she works hard to build key relationships with each analyst or reporter, helping them achieve their goals while expanding the visibility of her company and products. In addition to corporate public relations programs, Suzanne offers firsthand experience guiding start-ups through the IPO process, including helping write the prospectus and road show presentation, working with financial analysts, coaching executives for quarterly earnings reports and building the investor relations program from scratch. Suzanne’s client-side experience includes early stage networking and internetworking start-ups, online innovators like Monster.com and BigBook, and the launch of Zeum, an arts and technology center for youth in the Yerba Buena Gardens district in San Francisco. Before moving to Silicon Valley, Suzanne was Director of Marketing Communications and Investor Relations at Proteon, where she worked closely with both Dan and Maureen.
Tila Pacheco is a senior counselor at Madison Alexander PR in addition to managing her own consulting practice. Through her work, Pacheco has built a solid reputation for helping companies develop and achieve their public relations goals. Working with consumer and B2B companies in a variety of industries including technology, medical/healthcare technology, dot.coms, and real estate, Pacheco has a strong track record of success in technology, real estate development, mortgage lending, medical devices, tradeshow management, financial services, non-profit and entertainment.
Pacheco has helped companies get the “ink” they need to create awareness of their business, products and services. Previous media placements include NBC’s “The Today Show,” “Tech TV,” VH-1, syndicated radio show, “The Osgood File,” Discovery Channel, MTV, CNN, USA Today, The New York Times, The Dallas Morning News, People Magazine, Business Week, Billboard Magazine, as well as leading trade publications.
Pacheco’s PR experience includes work done for such clients as Voikex, Inc., Urban + West, Sage Software Inc., V-Tech Soft Inc., SRS Labs Inc., The Edgewater Funds, Net Effect Systems (now part of Ask Jeeves), Virgin Interactive Entertainment, Buffalo Technology, Coast Concierge Service, Scoop!, Troy Financial Systems, Mind2Media, Dynamic Concepts, Inc., Advanced Tissue Sciences, DogByte Development, Cal Events, and Argent Mortgage Company and The Fender Center for the Performing Arts through Gladstone International. She has also worked on the client side at companies such as Graphix Zone, MTI Technology Corp., Western Digital, MTI Technology, Archive Corp. and CalComp/Lockheed.
She holds a B.A. in Communications from CSU-Fullerton.