Approach
Strategically and tactically, we understand the business of B2B and B2C IT security technology better than most agencies. We provide detailed context for developing a campaign including:
- industry initiatives for technology frameworks and issues advocacy
- launching a product, company, or new business unit
- managing a product review
- crisis communications situation
- helping an executive deliver a great interview
All based on what we know about how messaging and media work in the technology space.
Madison Alexander PR was the first US-based representation of the CodeRed Network of global PR firms with an IT security focus (by invitation only – Global Network – Code Red (coderedcomms.com) giving our boutique agency a global reach when it comes to cybersecurity.